EARTH DAY
THE FIRST EARTH DAY
Every year on April 22, Earth Day marks the anniversary of the birth of the modern environmental movement in 1970.
As we prepare to mark 50 years of Earth Day in 2020, let’s take a look at the last half-century of mobilization for action:
ORIGINS OF EARTH DAY
Earth Day 1970 gave a voice to an emerging public consciousness about the state of our planet.
In the decades leading up to the first Earth Day, Americans were consuming vast amounts of leaded gas through massive and inefficient automobiles. Industry belched out smoke and sludge with little fear of the consequences from either the law or bad press. Air pollution was commonly accepted as the smell of prosperity. Until this point, mainstream America remained largely oblivious to environmental concerns and how a polluted environment threatens human health.
However, the stage was set for change with the publication of Rachel Carson’s New York Times bestseller Silent Spring in 1962. The book represented a watershed moment, selling more than 500,000 copies in 24 countries as it raised public awareness and concern for living organisms, the environment and the inextricable links between pollution and public health.
Earth Day 1970 would come to provide a voice to this emerging environmental consciousness, and putting environmental concerns on the front page.
1990: EARTH DAY GOES GLOBAL
As 1990 approached, a group of environmental leaders approached Denis Hayes to once again organize another major campaign for the planet. This time, Earth Day went global, mobilizing 200 million people in 141 countries and lifting environmental issues onto the world stage. Earth Day 1990 gave a huge boost to recycling efforts worldwide and helped pave the way for the 1992 United Nations Earth Summit in Rio de Janeiro. It also prompted President Bill Clinton to award Senator Nelson the Presidential Medal of Freedom — the highest honor given to civilians in the United States — for his role as Earth Day founder.
EARTH DAY FOR A NEW MILLENNIUM
As the millennium approached, Hayes agreed to spearhead another campaign, this time focused on global warming and a push for clean energy. With 5,000 environmental groups in a record 184 countries reaching out to hundreds of millions of people, Earth Day 2000 built both global and local conversations, leveraging the power of the Internet to organize activists around the world, while also featuring a drum chain that traveled from village to village in Gabon, Africa. Hundreds of thousands of people also gathered on the National Mall in Washington, DC for a First Amendment Rally.
30 years on, Earth Day 2000 sent world leaders a loud and clear message: Citizens around the world wanted quick and decisive action on global warming and clean energy.
EARTH DAY 2010
As in 1970, Earth Day 2010 came at a time of great challenge for the environmental community to combat the cynicism of climate change deniers, well-funded oil lobbyists, reticent politicians, a disinterested public, and a divided environmental community with the collective power of global environmental activism. In the face of these challenges, Earth Day prevailed and Earth Day Network reestablished Earth Day as a major moment for global action for the environment.
Over the decades, Earth Day Network has brought hundreds of millions of people into the environmental movement, creating opportunities for civic engagement and volunteerism in 193 countries. Earth Day engages more than 1 billion people every year and has become a major stepping stone along the pathway of engagement around the protection of the planet.
EARTH DAY TODAY
Today, Earth Day is widely recognized as the largest secular observance in the world, marked by more than a billion people every year as a day of action to change human behavior and create global, national and local policy changes.
Now, the fight for a clean environment continues with increasing urgency, as the ravages of climate change become more and more apparent every day.
As the awareness of our climate crisis grows, so does civil society mobilization, which is reaching a fever pitch across the globe today. Disillusioned by the low level of ambition following the adoption of the Paris Agreement in 2015 and frustrated with international environmental lethargy, citizens of the world are rising up to demand far greater action for our planet and its people.
The social and cultural environments we saw in 1970 are rising up again today — a fresh and frustrated generation of young people are refusing to settle for platitudes, instead taking to the streets by the millions to demand a new way forward. Digital and social media are bringing these conversations, protests, strikes and mobilizations to a global audience, uniting a concerned citizenry as never before and catalyzing generations to join together to take on the greatest challenge that humankind has faced.
By tapping into some of the learnings, outcomes, and legacy of the first Earth Day, Earth Day Network is building a cohesive, coordinated, diverse movement, one that goes to the very heart of what EDN and Earth Day are all about — empowering individuals with the information, the tools, the messaging and the communities needed to make an impact and drive change.
